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Agricultural Marketing

This topic covers the information related to Agricultural Marketing Schemes and Assistance

What to Do?

  • Farmer can get the price information of their produce which is available on Agmarknet website (www.agmarknet.nic.in) or through Kisan Call Centres or SMS.
  • Pull SMS to get information as and when you need, is also available.
  • Harvesting and threshing should be done at appropriate time.
  • Proper grading, packing and labeling should be done before sale, for better prices.
  • Transport of produce to proper market/ mandi for getting remunerative price.
  • Storage of produce should be done, for sale during off season, for maximum profit.
  • Avoid distress sale.
  • Farmers in a group may form marketing cooperatives for better marketing facilities .
  • Marketing cooperatives may open retail and wholesale outlets.
  • Farmers may also operate cold storages and warehouses to store the produce in order to avoid distress sale

National Agricultural Market

National Agriculture Market (NAM) is a pan-India electronic trading portal which networks the existing Agricultural Produce Marketing Committee (APMC) mandis to create a unified national market for agricultural commodities. The NAM Portal provides a single window service for all APMC related information and services. This includes commodity arrivals & prices, buy & sell trade offers, provision to respond to trade offers, among other services. While material flow (agriculture produce) continue to happen through mandis, an online market reduces transaction costs and information asymmetry.

Visit e-NAM portal for detail.

Farmer Producer Organisations

A group of farmers who are actually involved in agricultural production and have a common interest in pursuing agribusiness activities can form a group in a village or a cluster of villages and apply for a registration of a Farmer Producer Company under the relevant Companies Act.

Benefits to farmers by forming FPO

  • As a cohesive group, farmers as members of the FPO will have better bargaining power which can be leveraged to buy or sell commodities at competitive prices.
  • Aggregation of agricultural produce for better marketing opportunities. Trading in bulk saves farmers on associated expenditures like processing, storage, transportation etc.
  • FPOs may take up activities for value addition like sorting/grading, packaging, basic processing etc. which fetch a higher price for the farmers' produce.
  • FPO formation facilitates utilization of pre and post harvest infrastructure like green houses, mechanized farming, cold storage, agri-processing etc.
  • FPO can expand its business activities by opening of input stores, custom centres etc. through which its member farmers can get subsidised inputs and services.

Contact defails for applying for FPOs

Generally, FPOs are promoted under various Central Sector Schemes operated in the States by the Departments of Agriculture, Cooperation & Farmers Welfare. Farmers interested in forming an FPO may contact the Director of the concerned Department/Small Farmer Agri-business Consortium.

What Can You Get?

S.NO
Type of  Facilities Category Subsidy ceiling Scheme
Rate of Subsidy
OnCapital Cost
Up to1000 MT(inRs/MT) More than 1000 to 30,000 MT (inRs/MT) Maximum (Rs Lakhs)
1

(i) For Storage Infrastructure
projects- Agricultural Marketing Infrastructure (AMI) sub scheme of ISAM

(Erstwhile Grameen Bhandaran Yojana)

A) NE States, Sikkim, UTs of Andaman & Nicobar and Lakshadweep Islands and hilly* areas 33.33% 1333.2 1333.2 400 Integrated Scheme for Agricultural
Marketing (ISAM)

B) In other Areas

i) For Registered FPOs, Panchayats, Women, Scheduled Caste (SC)/ Scheduled Tribe (ST) beneficiaries or their cooperatives**/ Self-Help Groups

ii) For all other categories of beneficiaries

33.33%

 

 

 

 

 

25.00%

1166.55 1000 300

875 750 225
S.NO Type of  Facilities Category Rate of Subsidy Maximum Subsidy Ceiling
(Rs in lakhs)
Scheme

(ii) For other Marketing
Infrastructure projects

Agricultural Marketing                                        Infrastructure (AMI) sub scheme of ISAM

(Erstwhile Scheme for Development/ Strengthening of Agricultural Marketing
Infrastructure, Grading & Standardization (AMIGS)

A) NE States, Sikkim, UTs of Andaman & Nicobar and Lakshadweep Islands and hilly* areas 33.33% 500 Integrated Scheme for Agricultural Marketing (ISAM)


B) In other Areas

i) For Registered FPOs, Panchayats, Women
farmers/entrepreneurs, Scheduled Caste (SC)/ Scheduled Tribe (ST) / Entrepreneurs and their cooperatives**

33.33% 500

ii) For all other categories
of beneficiaries.
25% 400

*Hilly area is a place at an altitude of more than 1,000 meters above mean sea level.
**SC/ST Cooperatives to be certified by the concerned officer of the State Government.
Eligible Marketing Infrastructure
  • All marketing infrastructure required for post-harvest management
  • Market user common facilities like market yards etc.
  • Infrastructure for grading, standardization and quality certification, labeling, packaging and value addition facilities (without changing the product form)
  • Infrastructure for Direct Marketing from producers to consumers/processing units/bulk buyers etc.
  • Reefer vans, used for transporting agricultural produce, which are essential for maintaining cold supply chains.
  • Storage infrastructure like godown for storage of food grains.

Where to apply/approach for Subsidy and Loan?

  • Commercial banks, Regional Rural Banks, State Cooperative Banks etc.
  • National Cooperative Development Corporation (NCDC) for projects by Cooperatives.
  • Detailed information is available in Operational Guidelines of the Integrated Scheme for Agricultural Marketing (ISAM) on website www.agmarknet.nic.in

Source: Department of Agriculture, Cooperation and Farmers Welfare

2.98181818182
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