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Development of Domestic Fish Marketing

This topic provides information related to assistance for development of Domestic Fish Marketing.

The establishment of domestic markets plays a very crucial role in the development of fisheries sector in the country. Apart from ensuring nutritional and food security, it also helps in minimizing post-harvest losses, increase revenue, enhance employment opportunities and offers high standards of hygiene and sanitation leading to food safety. The importance of domestic marketing can be understood from the fact that only about 15% of the total fish landing is utilized for export of fishery products and the remaining about 85% is distributed through domestic markets. As more and more trade restrictions are being imposed on the fishery product exports, a well developed domestic marketing system only can ensure the viability of the fisheries sector.

About 70% of the fish catch is marketed fresh and the remaining is utilized in the form of processed, dried, smoked, reduced to fishmeal, etc. As per the available data, a majority of the total population consumes fish in the country with an average per capita consumption of 9 kg. However, the harvested fish is not evenly distributed to interior areas due to lack of transportation and non-availability of proper storage facilities. Therefore, there is a need for balanced system of distribution to make fish available in the interior areas at reasonable rates.

The fish produced in the country both from marine and inland sectors, is marketed domestically through a network of wholesale, major, minor retail, roadside markets, etc. The majority of domestic markets are unhygienic and the fish storing and handling facilities are poor. There is also a lack of proper transportation system including roads, refrigerated vehicles, etc. Availability of potable water, good quality ice, electricity, waste disposal system, etc. is inadequate. There is considerable time lag during the transportation of fish from the landing centre to the interior markets which results in poor quality of material leading to food borne diseases, nutritional and post harvest loss. The activities proposed under NFDB for development of domestic marketing are expected to significantly contribute in reducing post harvest losses, enhance revenue and also improve the hygienic and sanitary conditions in fish markets.

Components of Assistance

In the backdrop of the above, the following areas have been identified for the development of domestic fish marketing system in the country:

  • Modernisation of wholesale markets
  • Cold chains of hygienic retail outlets of varying levels
  • Schemes under rural development for promoting women and weaker sections in domestic fish marketing

Eligibility criteria

Modernisation of wholesale markets

  • State Fisheries Departments, Local civic bodies such as municipal corporations, Fishermen Cooperative Societies, NGOs dealing with fishers, State fisheries Corporations/State Fishermen federation.
  • The NGOs applying for funding should have atleast 3 years track record in the concerned field and should be recommended by autonomous fisheries bodies of the concerned states as State fisheries corporation/ State fishermen federation.
  • Modernisation of infrastructure will be provided at places where existing facilities require further development by way of construction and equipments
  • The proposal should be viable for contributing to additional income and employment

Retail outlets

  • State Fisheries Departments, Local civic bodies such as municipal corporations, State fisheries corporations/ state fishermen federation, Fishermen Cooperative Societies, SHGs, Corporate bodies and private entrepreneurs.
  • The Corporate bodies / private entrepreneurs applying for funding should have at least 3 years track record in the concerned field and should be recommended by autonomous fisheries bodies of the concerned states as State Fisheries Corporation/ State fishermen federation.
  • Private entrepreneurs/ Women entrepreneurs and persons belonging to weaker sections residing in rural area shall be required to submit their proposals only for setting up of retail outlets.
  • Modernization of infrastructure will be provided at places where existing facilities require further development by way of construction and equipments
  • The proposal should be viable for contributing to additional income and employment

Small scale retail units

  • State fisheries corporations/ state fishermen federation, Fishermen Cooperative Societies, SHGs and private entrepreneurs should have proven track record and should be recommended by the respective state fisheries departments.

Pattern of Assistance

Sl. No. Name of the Activity/Scheme Unit Cost Pattern of assistance
A Modernization of Wholesale Fish Markets Rs.250.00 lakh/50 stalls 40% of capital cost as grant to Govt. Fisheries Depts., Quasi Govt. Organizations, Local Civic Bodies, and Research Institutes
B Development/ Construction of new Retail Fish Market Complexes with Outlets Rs.50.00 to 100.00 lakh to establish Major Retail Market (20 Outlets) and up to Rs.50.00 lakh for Minor Retail Market (10 Outlets) 40% of capital cost as grant to Govt. Fisheries Depts., Quasi Govt. Organizations, Local Civil Bodies and Research Institutes.

25% of capital cost as subsidy to entrepreneurs. 30% to SC/ST, Women/ NE Beneficiaries
C Setting up of Fish Retail Outlet Up to Rs.10.00 lakh 25 % subsidy of approved project cost as back ended subsidy to entrepreneurs.

30% subsidy for SCs/STs/ Women/ NE Beneficiaries
D Retailing by Fisherwomen Up to Rs. 10.00 lakh 40% subsidy of approved project cost as back ended subsidy to fisherwomen who are involved in fish marketing and to those from fisherman community and members of local fishermen or fisherwomen co-operative societies
E Cold Chain Development and Processing of Value Added Fish Products Unit cost has to be decided and appraised on a case to case basis 40% of capital cost as grant to Govt. Fisheries Depts., Fisheries Corporations/ Federations. 25% of capital cost as subsidy subject to a maximum of Rs. 25.00 lakh to Entrepreneurs, and 30% subject to a maximum of Rs. 30.00 lakh to SC/ ST/ Women/ NE Beneficiaries.
F Model Fish Dressing Centre Up to Rs. 150.00 lakh 40% grant to Govt. Depts./ Quasi Govt. Organizations/ Research Institutes
G Developing Working Model/ Branding/ Bench Marking/ Certification Case to case basis 40% grant to Govt. Depts. / Quasi Govt. Organizations/ Research Institutes
H Setting up of Solar Fish Drying Units
  1. Unit cost up to Rs. 6.0 lakh for 100 kg/ day
  2. case to case basis for 500 kg./day and above.
40% grant to the Govt. Depts./ Quasi Govt. Organizations / Research Institutes

25% subsidy (30% for SC/ ST & NE regions) to fishermen/ fisherwomen/ SHGs/ entrepreneurs
I Platform for Sun Drying of Fish Unit cost limited to Rs.35,000/- per platform of minimum 150 sq. feet 40% grant to the Govt. Depts./ Quasi Govt. Organizations / Research Institutes.

25% subsidy (30% for SC/ ST & NE regions) to fishermen/ fisherwomen/ SHGs/ entrepreneurs.
J Organising Fish Festival/Fish Mela Up to Rs.50.00 lakh Up to 40% grant to Govt. Depts./Quasi Govt. Organizations/ Research Institutes
K Campaign for promotion of fish and fish products consumption Each proposal will be examined and appraised on case to case basis Up to 100% grant to Govt. Depts./ Quasi Govt. Organizations/ Research Institutes
L Training and demonstration to fisherwomen on hygienic handling of fish and processing/ value addition DA @ Rs.150/day/ trainee; Reimbursement of to and fro travel expenses actual/ max Rs. 500/-; Honorarium to resource person @ Rs.500/- per day and TA actual/max @ Rs. 1000/- per programme; to Implementing agency @ Rs.75/day/trainee 100% financial assistance to Govt. Institutions/ agencies having expertise

Source: National Fisheries Development Board

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