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Poshan Pakhwada

Government to celebrate ‘Poshan Pakhwada’ from 8th to 22nd March 2019 across the Country.

Event details


Mar 08, 2019 10:00 AM to
Mar 22, 2019 05:00 PM


All over India

The Ministry of Women and Child Development will celebrate the first anniversary of POSHAN Abhiyaan on 8th March, 2019 by organising Poshan Pakhwada across the Country. The Poshan Pakhwada will be celebrated as part of Jan Andolan under POSHAN Abhiyaan from 08th to 22nd March, 2019.

The key activities to be taken up include Poshan Melas, Rally on nutrition at all level, Prabhat Pheree, Session on nutrition at schools, Self help group meetings, anaemia camps, growth monitoring of children, home visits of newborn babies by ASHA/AWW, Village Health, Sanitation and Nutrition Day (VHSND, Community Based Events (CBE) will be carried out . Further IEC activities through mass media, mid media and Social Media will be carried out during Poshan Pakhwada. Social Media Campaign Hashtag #PoshanPakhwada through media partners and team of Swasth Bharat Preraks would be carried out for maximum reach. During Poshan Pakhwada awareness on nutrition in urban area will also be focused. During the Poshan Pakhwada it is also planned to organise workshop on Agri-Nutrition on 15th March 2019.

Ministry of Health & Family Welfare, Drinking Water & Sanitation, Rural Development, Human Resource & Development, Information & Broadcasting, Panchayati Raj, Tribal Affairs, Housing and Urban Affairs, Electronics and Information Technology, Minority Affairs, AYUSH, Sports & Youths Affairs,   Social Justice and Empowerment, Ministry of Agriculture Cooperation and Farmers Welfare and Ministry of Consumer Affairs, Food & Public Distribution will partner with WCD Ministry during the Poshan Pakhwada. At the grass root level platform like Gram Sabhas, SHGs, and Field functionaries across various Ministries & Schemes will be used.

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