Jute is agro-renewable, bio-degradable and carbon positive fibre. There is a gradual shift towards use of more and more eco-friendly natural products. The National Jute Board with the primary objective of promoting and developing business of green jute products, especially jute Carry bags as an alternative to plastic carry bags, has formulated the scheme.
NJB with its branch offices will establish collaborative arrangements with the local partners - NGOs, SHG Federations, Institutes, Entrepreneurs throughout the country to develop, train and promote green jute products.
This Scheme will be implemented by the NJB on annual basis. The scheme is to be implemented for six years, beginning 2015-16. It is estimated that by the end of the 6 years period i.e. 2020-21, 100 clusters will have taken shape. This will directly and indirectly benefit at least 160 individual per cluster. It is estimated that during this implementation period, the total involvement of individuals mostly women (WSHGs), who will be gainfully engaged in employment in the jute diversification, will be to the tune of at least 15,000.
The outcome of the scheme would also establish the competitive environmental advantages of jute globally as well as boost the sale of jute goods globally and increase the share of JDPs too.
Over a period of time, consumption of raw jute will be increased. The environment will remain safe for the mankind as jute is a natural and earth-friendly material.
To achieve the above objectives an integrated and also modular approach has been envisaged and conceptualized with emphasis on the following key elements.
This will involve setting up of JDP Cluster for the jute carry bag, jute handloom and handicraft sector to take care of a wide gamut of activities such as product development, design support, institutional support, training to weavers and artisans and marketing support etc. at micro level in an integrated, modular and co-ordinated manner for an overall development of the decentralized jute product sector. Further, it will provide escort support services in order to make them full-fledged jute diversified product entrepreneurs over a period of time.
The collaborating agencies for operations under the scheme will be selected from Govt. /Semi-Govt. organisations, autonomous bodies, reputed public sector organisations, NGOs, SHG Federations, Institutes, Entrepreneurs having adequate experience in carrying out development activities for promotion of entrepreneurship and industries. These collaborating agencies will act more as facilitators for rendering the backward and forward linkages to existing and potential entrepreneurs.
All activities are to be carried out with proper linkages with the State Governments/lead NGOs/Co-operative Societies/Agencies of the Central and State Government and implemented with the help of the District Collector, PD, DRDA, DIC etc. Linkages will be established with handicrafts and handloom development programmes of the Government for better results.
Supply Outlets for distribution of jute raw material are to be developed for making available jute fibre, fabric and yarn in small quantities as required by the micro-enterprises, crafts persons and artisans at their areas at mill gate prices.Implementation Strategy
Supply outlets for raw material are to be opened where JDP activities have taken off and jute based raw materials are not available in the local market. Raw materials and services shall be provided to suit the requirement of small artisans, entrepreneurs, women Self-help groups, weavers and handicraft artisans. Linkages will be established with handicrafts and handloom development programmes of the government for better result.
Market development due to acceptance of jute products in various segments of the domestic and international markets constitute the background for the activities to be undertaken for promotion of JDPs in the decentralized sector. In consonance with the growth of the decentralized JDP sector and the emergence of a varied range of products to cater to different segments of the consumers, a concentrated campaign bundled with existing SOP (Student Outreach Programme) may be launched and carried out on a long term basis. The primary beneficiaries will be small and tiny entrepreneurs of jute diversified products with its spread across the country.Implementation Strategy
Source: National Jute Board
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