YUVA Rural BPO

Background

Recently in the IT sector, low-end Business Process Outsourcing jobs have become unsustainable in Tier 1 and Tier 2 cities. Noting this trend, the local administration invited interest from private firms, willing to set up BPO units in Dantewada to employ local youth who have been frustrated because of limited employment opportunities. As a result, YUVA Rural BPO was set up.

Intervention

YUVA, a rural BPO, was set up in the Education City, Dantewada, to ensure creation of white-collar jobs, aiming at employing more than 1,000 youth of Bastar. These jobs are related to voice and non-voice BPO processes. In the future, such a set-up will help attract high-value IT/ITES jobs such as software development and knowledge outsourcing to this area. To make the proposition viable to the private player, the project was subsidised by providing interest-free loans through DMF funds.

Additionally, a residential facility has been provided at subsidised costs to the youth, hailing from areas such as Bijapur and Sukma, who are working in this BPO.

Impact

In 2017, around 550 youth from Bastar Division were working on live projects/undergoing training in YUVA BPO. Apart from the direct jobs created, YUVA BPO has also created ancillary and support jobs in the areas of housekeeping, transportation, catering etc. The establishment of YUVA BPO has ensured that youth from Bastar Division are able to get white-collar jobs in Dantewada. 

Source : Aspirational Districts - NITI Aayog