The Ministry of Electronics and Information Technology (MeitY) and the National Informatics Centre (NIC) have created the Government's own eGreetings portal under the Early Harvest Programmes of Digital India. The portal includes greetings for various occasions, including days of national importance.
The eGreetings portal aims to promote a contemporary and eco-friendly method of sharing greetings by government officials and agencies as well as citizens to colleagues and friends for national holidays and other national occasions. The portal allows users to select and send greetings from multiple occasion-specific templates. Government departments can also customize the greetings by adding tag-lines and messages related to their programmes and schemes. The observance of national and international days and disseminating informational messages and greetings related to such occasions will facilitate sharing and dissemination of educational and informational content to citizens.
Greetings card are an important way of communicating with colleagues and friends on special occasions and days of national importance. Sending a greeting generates goodwill in the recipient. The erstwhile trend in the government was to send paper Greeting-cards or use free internet-based eGreetings sites. The first option is not eco-friendly. Free internet-based sites do not address the specific needs and requirements of the Greeting format, especially for government organizations.
The portal also addresses eGreetings the specific needs of government organizations. For instance, specific templates can be created for National Science Day, Women's Day, etc. as well as for national campaigns. Each department can create its own greetings and slogans to connect with their employees, colleagues and stakeholders. The designs and templates of the greetings are being crowdsourced.
The portal is also open to use by all citizens. This would promote greater interaction and participation of citizens in the process of creative work for the government as well as dissemination of information pertaining to subjects of national importance.
Anyone who wants to send eCards to his/her friend or colleague needs to first register in the portal. The users having government email address can directly login with their email id and password. A new user will be registered on MyGov portal. The login credentials of MyGov can be used to login to eGreetings portal. A user profile will be created on the portal which can be used while sending a card and adding sender details on the e-card. If a user is already registered on MyGov, the same credentials can also be used to login to eGreetings portal. The portal also allows to login using social media platform (Facebook, Twitter and Google+).