Proclaimed in 2011 by the Member States of UNESCO, and adopted by the United Nations General Assembly in 2012 as an International Day, February 13 became World Radio Day (WRD).
13th of February is the day on which the UN Headquarters-based United Nations Radio was established in 1946.
The objectives of WRD are principally to raise awareness among the public and the media regarding the importance of radio as well as to encourage decision makers to establish and provide access to information through radio as well as to enhance networking and international cooperation among broadcasters.
Radio is a powerful medium for celebrating humanity in all its diversity and constitutes a platform for democratic discourse. At the global level, radio remains the most widely consumed medium. This unique ability to reach out the widest audience means radio can shape a society’s experience of diversity, stand as an arena for all voices to speak out, be represented and heard. Radio stations should serve diverse communities, offering a wide variety of programs, viewpoints and content, and reflect the diversity of audiences in their organizations and operations.
Radio continues to be one of the most trusted and used media in the world, according to different international reports.
The theme for the World Radio Day, celebrated on 13 February 2024, is "Radio: A century informing, entertaining and educating".
World Radio Day’s theme in 2024 shines a broad floodlight on Radio’s remarkable past, relevant present and promise of a dynamic future.
The 2024 observance highlights:
Looking Forward to Radio’s Next Century
The opportunity provided by the 100-year-plus milestone of Radio begs to be trumpeted at full volume. The century is an occasion to proudly celebrate the medium’s extensive virtues and ongoing potency. It comes at an opportune time, as Radio – though statistically popular and enormously trusted by the public – faces increased challenges to audience and revenue numbers from digital platforms, pervasive social media, digital and generational divides, the headwinds of censorship and, for some media, stifling consolidation-induced debt as well as economic hardships exacerbated by a soft advertising market.
It is a remarkable achievement for a major mass communications medium to continue its relevancy past 100 years and still be a force for freedom of expression, joy and knowledge. As we proudly tell its story, let’s welcome Radio’s future in the next century.
Source : UNESCO
Last Modified : 2/1/2024
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