India Design Council (IDC) is an autonomous body of Government of India established under the aegis of the Department of Industrial Policy & Promotion, Ministry of Commerce & Industry. In pursuance of the National Design Policy announced by the Government of India on 8th January 2007, the Central Government constituted the India Design Council on 2nd March 2009. It is a national strategic body for multi-disciplinary design and is involved in the promotion of design to ultimately make India a design enabled country.
Design Awareness & Design Promotion
Positioning India as a Top Design Destination
In the years to come, design has to and must become integral to the national competitiveness. Design is extremely important for the future of our nation. Design contributes significantly to our culture, environment, and economy. This needs to be recognized furthermore. Design has to be embraced in all sectors of public and corporate domains.
Design has evolved into a new paradigm of development. It has transformed from a tool to make aesthetically pleasing and desirable products to a key role player in business to stay competitive and also in people’s lives. It is a discipline that drives economic growth, shapes human interactions with objects and systems, and improves the quality of life people.
Design helps achieve product differentiation, save costs, realize greater efficiencies, create enduring brands, and present merchandize in a pleasant manner. Design not only makes economic sense but also balances environmental and social outcomes. The role of design as a transformational force in society, capable of providing the primary engine of growth for the nation is being recognized widely. It is time that our industry and businesses recognize this and embraces design as an integral part of the business eco-system. Companies must place design at the centre of their business strategy so as to gain and sustain competitive advantage in a global marketplace.
India Design Mark
India Design Council has initiated India Design Mark in 2012 cooperation with the Japan Institute of Design Promotion (JDP). India Design Mark symbolizes product excellence in form, function, quality, safety, sustainability, and innovation and communicates that the product is usable, durable, aesthetically appealing & socially responsible. India Design Mark is a design standard, not a contest. It is granted to an applicant after following a diligent evaluation process aimed at identifying good design that exceeds the prescribed criteria of evaluation. India Design Mark is for everyone. Anyone, from global enterprises, micro, small and medium-sized enterprises or cottage industry, can apply for India Design Mark for their product offerings.
Design Education Quality Mark (DEQM)
The India Design Council determined to benchmark design education programs on pre-determined standards and to accord Design Education Quality Mark (DEQM) to institutions that meet the provisions of the published standard. The Quality Mark will help the students to choose the right design program from a wide choice, will help the prospective employers understand the standing of the design institute, and will communicate to the society about the adherence of Quality Code by the design institute.
The Chartered Designers of India (CDI) is envisaged as an institution that will establish & uphold the professional standards of Design practice in India. The focus of Chartered Designers of India (CDI) is the "Professional Designer" identified by a design qualification and / or experience. CDI will clearly identify a Professional Designer. The membership process will ensure a benchmark in which people, employers, policymakers can have the confidence & trust to employ the services of such professionals from within India and at a global level.
Source: India Design Council (IDC)