IEC Campaign on PM-JANMAN mission

With an aim of reaching out to Particularly Vulnerable Tribal Groups (PVTG) habitations and PVTG families in 194 districts across the country, the Union Ministry of Tribal Affairs is running a nationwide Information, Education and Communication (IEC) campaign and Beneficiary Saturation Camps for the Pradhan Mantri Janjati Adivasi Nyaya Maha AbhiyaN (PM-JANMAN), from 23rd August, 2024 till 10th September, 2024.

PM-JANMAN mission

PM-JANMAN mission was launched on Janjatiya Gaurav Diwas - 15th November, 2023. The PM-JANMAN mission focuses on 11 critical interventions related to 9 key aligned Ministries/Departments, with budgetary outlay of Rs. 24,104 crores (Central Share: Rs.15,336 crore and State Share: Rs.8,768 crore) from FY 2023-24 to 2025-26, under the Development Action Plan for Scheduled Tribes (DAPST).

Campaign Activities and Reach

A comprehensive IEC campaign was run last year in 100 districts, covering approximately 500 blocks and 15,000 PVTG habitations across 18 States and the Union Territory of Andaman and Nicobar Islands.

This year, a more intensive campaign is being envisaged to reach out to 44.6 lakh PVTG individuals of 10.7 lakh PVTG households in 28,700 PVTG habitations of 194 districts in the States/UT of Andhra Pradesh, Chhattisgarh, Gujarat, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Odisha, Rajasthan, Tamil Nadu, Telangana, Tripura, Uttar Pradesh, Uttarakhand, West Bengal, and Andaman & Nicobar Islands. Awareness generation will be undertaken at all levels – from States to Districts, from Block to Village, all the way down to the PVTG habitation level.

The goal is to cover around 16,500 villages, 15,000 Gram Panchayats and 1000 Talukas in the said 194 districts.

Other 10 interventions involving other schemes and Ministries/Departments have also been identified which are crucial for ensuring the holistic development of the PVTGs like enrolment in Aadhar, issue of community certificates, PM-JANDHAN yojana, PM Garib Kalyan Yojna, Ayushman card, PM Kisan Samman Nidhi, Kisan Credit Card, resolving pending cases of Individual and Community Forest rights and so on. 

PIB