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Rashtriya Poshan Maah

The 4th Rashtriya Poshan Maah is being celebrated during the month of September 2021. Every year the Poshan Maah is celebrated under POSHAN Abhiyaan (PM’s Overarching Scheme for Holistic Nourishment), which was launched in 2018.

Background

POSHAN Abhiyaan is the Government of India's flagship programme to improve nutritional outcomes for children, adolescents, pregnant women and lactating mothers by leveraging technology, a targeted approach and convergence. POSHAN Abhiyaan is not a programme but a Jan Andolan, and Bhagidaari, meaning "People's Movement". This programme incorporates inclusive participation of public representatives of local bodies, government departments of the state, social organizations and the public and private sector at large.

National Nutrition Mission named as the Hon’ble Prime Minister’s overarching scheme for Holistic Nutrition –POSHAN Abhiyaan was launched as a multi-ministerial convergence mission, with the overarching vision to make India malnutrition free by 2022. In order to ensure community mobilization and bolster people’s participation, every year, the month of September is celebrated as POSHAN Maah across the country. Poshan Abhiyaan overall intends to increase nutritional awareness and responsiveness among mothers of young children, adolescent girls, pregnant and lactating women, family members including husbands, father, mothers-in-law and community members, health care providers (ANM, ASHA, Anganwadi worker) about vital nutrition behaviours.

Objective

The objective of the Poshan Maah is to ensure community mobilisation and bolster people’s participation for addressing malnutrition amongst young children, and women and to ensure health and nutrition for everyone.

Stakeholders

Ministry of Women and Child Development, being the nodal Ministry for POSHAN Abhiyan, is celebrating the Poshan Maah in convergence with partner Ministries and departments, at  National, States/UTs, Districts, and grass root level.

POSHAN Maah 2021 

This year, as India celebrates the Azadi Ka Amrit Mahotsav, to ensure speedy& intensive outreach, the entire month has been subdivided into weekly themes for focused and assimilated approach towards improving Holistic Nutrition. The wide gamut of activities during the POSHAN Maah this year will broadly focus on plantation drive for POSHAN VATIKA by all the stakeholders in the space available at Anganwadis, School Premises, Gram Panchayats and other places, Yoga and AYUSH for nutrition, distribution of Nutrition Kits comprising of regional nutritious food and identification of SAM (Severe acute malnutrition) children with Supervised Supplementary Feeding Program and  sensitization/awareness drive for COVID vaccination. 

A Poshan Tracker application has been rolled out by Ministry of Women and Child Development for real time monitoring and tracking of nutrition strengthening approach at Anganwadi Centre (AWC) and service deliveries of Anganwadi Workers (AWWs) levels.

By ensuring an adequate, healthy diet in infants and young children, we can help them to develop into healthy, productive adults. Good nutrition helps children to grow properly and the strength to play and learn. A key component of optimal nutrition during childhood and beyond is adequate intake of important micro- and macronutrients.

POSHAN Tracker

The Ministry of Women and Child Development has rolled out Poshan Tracker application. The goal is to follow nutrition systems strengthening approach for improving maternal and child undernutrition, focused on strengthening implementation bottlenecks at all levels. The Poshan Tracker is built using centralized data architecture, that also aligns with the digital technology systems of other ministries and programs. The system provides a digital identity to each beneficiary through a digital card, and allows convergence of call centre with the technology platform. The system generates automated alerts to the critical last-mile beneficiaries. It also ensures efficient audit of the delivery system, by documenting real time attendance of beneficiaries and duty bearers. Such a robust digital technology platform and management information system, will help the mission to scale efficiently, thereby generating and documenting significant positive impact.

The purpose of POSHAN Tracker application is to provide a 360-degree view of the activities of the Anganwadi Centre (AWC), service deliveries of Anganwadi Workers (AWWs) and complete beneficiary management for pregnant women, lactating mothers and children. The proposed system should enable real-time monitoring and tracking of all AWCs, AWWs and beneficiaries on the defined indicators. 

Poshan Tracker App is meant for Aanganwadi workers, Anganwadi centers to enter beneficiaries data in the forms. It is not at all developed for general public.

Poshan Tracker App is available over Google playstore. To download, click here .

Knowledge resources

Source : POSHAN Tracker  



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