The Ministry of Health and Family Welfare under Reproductive, Maternal, Newborn, Child, Adolescent health and Nutrition (RMNCHA+N) program of National Health Mission has formulated SAANS (Social Awareness and Actions to Neutralize Pneumonia Successfully) Initiative to reduce deaths due to Childhood Pneumonia for villages as well as urban areas.
As per National Family Health Survey -4 (2015-16), the prevalence of Acute Respiratory Infection (ARI) including Pneumonia in under 5 children is more in rural areas i.e 2.9 % than in urban areas i.e 2.3 %
The SAANS initiative encompasses a three tiered strategy:
Under SAANS initiative a comprehensive communication campaign has been developed to trigger behaviour change for protection and prevention from Childhood Pneumonia and to improve care seeking. The campaign includes use of mass media such as television, radio, community radio, social media, banners and posters in community and facilities to create awareness.
The States /UTs are being supported through their Annual Programme Implementation Plan (PIP) for undertaking capacity building and orientation of grassroot level workers including ASHAs and anganwadi workers on interpersonal communication, identification and appropriate referral of Childhood Pneumonia cases under SAANS initiative.