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Go Electric Campaign launched

Go Electric Campaign launched

Ministry of Power launched the “Go Electric” Campaign to spread awareness on the benefits of e-mobility and EV Charging Infrastructure as well as electric cooking in India. 

Electric fuel is a major alternative for fossil fuels which have an import bill of Rs. 8 lakh Crore. When compared to conventional fuels the electric fuel has low cost, reduced emissions and it is also indigenous.  The campaign is aimed at creating awareness at PAN-India level and is expected to boost the confidence of Electric Vehicle manufacturers.

The launch Event also witnessed the unveiling of “Go Electric” logo which depicts the evolution of e-mobility eco-system. Audio Visual Creatives specifically designed for enhancing consumer awareness were also screened during the launch. An exhibition was organised by the industry players displaying different electric vehicles including e-buses, e-cars, 3-wheelers, and 2-wheelers apart from available charging options such as Fast Chargers and Slow Chargers.

Bureau of Energy Efficiency (BEE), under the aegis of the Ministry of Power has been mandated to undertake an awareness drive for promoting Public Charging, e-mobility & its ecosystem. To implement the ‘Go Electric’ campaign at National and State level, BEE will extend technical support to the State Designated Agencies (SDAs). As a Central Nodal Agency, BEE will provide content and details to State Designated Agencies and other partners to ensure uniformity of information.

Source : PIB



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