World Thrift Day

World Thrift Day

Established on 31^st October 1924 by the World Savings and Retail Banking Institute (WSBI) founding fathers as the ‘World Thrift Day’, the World Savings Day has been marked ever since.

World Thrift Day is celebrated every year on 31^st October worldwide to promote savings and financial security of individual and nation as a whole. 

World thrift day was established to inform people all around the world about the idea of saving their money in a bank rather than keeping it under their mattress or at home.

In India due to death of late Prime Minister Indira Gandhi on the same day in 1984, this day is being celebrated on 30^th October.

World Thrift Day 2022

This year, as in the past, WSBI launched an awareness raising campaign, much in harmony with similar actions conducted by saving banks across the world. All these efforts have the same goal: to encourage people to save for ‘a rainy day’. The central piece of the campaign is an animated silent video with a simple but powerful message to raise awareness on how ‘Savings can make all the difference’ in times of need. In other words, how savings play a key role to build financial resilience and be prepared to face difficult times in the future.

Sources

• www.wsbi-esbg.org
• www.nhp.gov.in