The Tribal Cooperative Marketing Development Federation of India, (TRIFED), under the Ministry of Tribal Affairs, is engaged in marketing development of tribal products including art and craft items. TRIFED has been marketing tribal products through its own shops called "TRIBES India" and through the outlets of the state emporia on consignment basis. To access the contact details of TRIBES India stores, click here.
TRIFED has developed a system of sourcing products of art and craft made by empanelled tribal suppliers. The suppliers comprise of individual tribal artisans, tribal SHGs, Organisations/ Agencies/NGOs working with tribals, who are empanelled as suppliers of TRIFED as per the guidelines for empanelment of suppliers. The products procured by TRIFED are then sold through its marketing platform of "Tribes India".
Tribes India E-Marketplace is India’s largest handicraft and organic products marketplace. The initiative aims to onboard 5 lakh tribal producers for sourcing of various handicraft, handloom, natural food products across the country and brings to you the best of tribal produce. The suppliers comprise of individual tribal artisans, tribal SHGs, Organisations/ Agencies/ NGOs working with tribals. The platform provides the tribal suppliers with an Omni-channel facility to sell their goods through their own retailers and distributors, TRIFED’s network of Outlets and eCommerce partners as well as their own account in e-Marketplace.
Showcasing tribal products (produce and handicrafts) from all over India one place, the E-marketplace is a state-of-the-art e-commerce platform which can be accessed on the web and also mobile (Android and iOS) for both customers and the tribal vendors registered.
Going Digital will lead to expansion of tribal commerce and the availability of tribal products over large area, reaping greater benefits for tribal artisans.
A e-commerce (electronic commerce) website - www.tribesindia.com has hence been made available for sale of all its products.
Categories of products sold
The categories of tribal products sold in the platform include
The TRIBES India platform can also be accessed using an Android App. To download the app, click here.
Source : TRIBES India