Mera Thela is a mobile application designed to amplify the link between customers and street vendors.
Street vendors are an essential part of the urban economy and traditionally, they have been the main source of supply to the citizens before the onset of the online retail and modern retail chains. With changing lifestyles and building types, it is becoming difficult for vendors to communicate their presence to the customers. To bridge this gap, Fellows from the India Smart Cities Mission of the Ministry of Housing and Urban Affairs, designed Mera Thela project that intends to amplify the link between street vendors and citizens via a mobile application.
Mera Thela is scheduled to be piloted in Pune Smart City with support from Pune Municipal Corporation.
Customers can see real-time location of street vendors
Customer can check the list of items and their prices
Vendor's market reach will be enhanced
More seamlessness and efficiency is brought into the informal system
The app has two user categories: a customer and a street vendor
Facility for all vendors to register
Vendors' real-time location is visualized
There is a call facility for vendors and customers to connect with each other
Facility to place an order and make digital payment
Back-end admin panel to oversee operation and maintenance